Business Management Lecture Notes Pdf
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| SES # | TOPICS | LECTURES |
|---|---|---|
| 1 | Course introduction and elements & role of a business plan | Course introduction and objectives & viable business ideas (PDF) |
| 2 | Idea generation | Idea generation (PDF) |
| 3 | Analyzing ideas and inspirations | Idea filtering / sanity check (PDF) |
| 4 | Speed dating for team formation | Idea speed dating (PDF) |
| 5 | More team formation and idea refinement | Idea refinement and team formation refinement (PDF) |
| 6 | Market segmentation & primary customer research | Target customer (PDF - 1.2MB) |
| 7 | Moving from the broad list of potential markets to specific targets | Market segmentation & how to do primary customer research (PDF) |
| 8 | Determining what you can do for your customer | What can you do for your customer? (PDF) |
| 9 | Defining and refining what makes you unique | What can you uniquely do for your customer? (PDF) |
| 10 | Simulation lab on marketing plan | n/a |
| 11 | Competitive advantage | Competition (PDF) |
| 12 | Business economics part I: Cost of customer acquisition | How does your customer acquire your product (PDF - 1.2MB) |
| 13 | COCA examples and discussion | How do you make money off your product, i.e., how do you capture value? (PDF) |
| 14 | How do you make your business economically sustainable & attractive? | Business plans & designing a business model (PDF) |
| 15 | Sales and distribution | Sales and distribution plans (PDF) |
| 16 | Go-to-market simulation lab | n/a |
| 17 | How do you design and build your product? | How do you design and build your product? i.e., let's build something! (PDF) |
| 18 | Nuts and bolts of building your financial statements | Financials (PDF) |
| 19 | Product definition, development to delivery | Product development (PDF) |
| 20 | Legal considerations to start a company | Legal and organizational matters (PDF) |
| 21 | Scaling the business, team section & how to present a business plan | Scaling the business, team section & how to present a business plan (PDF) |
| 22 | Troubles ahead | How to help an entrepreneurial company; entrepreneurial finance (PDF) |
| 23 | Student team presentations | n/a |
| 24 | Student team presentations (cont.) | n/a |
| SES # | TOPICS | |
|---|---|---|
| I. Introduction and Overview of Strategic Management | ||
| 1 | The Delta Model (PDF - 5.5 MB) | |
| 2 | Porter's Frameworks and the Resource-Based View of the Firm (PDF 1 - 1.6 MB) (PDF 2) (PDF 3) | |
| II. Business Strategy | ||
| 3 | Customer Segmentation and Customer Value Proposition (PDF - 4.7 MB) | |
| 4 | The Firm as a Bundle of Competencies and Putting it All Together (PDF 1 - 1.6 MB) (PDF 2) | |
| 5 | Industry Structure and Competitive Interaction | |
| 6 | The Decommoditization of a Business (PDF) | |
| 7 | Competitive Positioning (PDF 1) (PDF 2) | |
| III. Technology and Industry Transformation | ||
| 8 | Sustaining Competitive Advantage (PDF) | |
| 9 | Competitive Dynamics (PDF 1 - 3.0 MB) (PDF 2 - 1.4 MB) | |
| 10 | Putting it All Together: Integrating The Critical Tasks of Strategy | |
| IV. Corporate Strategy | ||
| 11 | Corporate Strategy - The Core Concepts (PDF 1 - 1.7 MB) (PDF 2 - 1.2 MB) (PDF 3 - 1.1 MB) | |
| 12 | Corporate Philosophy and Culture | |
| 13 | General Principles of Organization Design (PDF 1 - 3.7 MB) (PDF 2) (PDF 3) | |
| 14 | Human Resources Management and Knowledge Management | |
| 15 | Business Processes: The Core Concepts and Managing the Global Supply Chain | |
| V. Aggregate and Granular Metrics | ||
| 16 | Metrics of Value Creation | |
| 17 | The Balanced Scorecard and Granular Metrics | |
| VI. Integration | ||
| 18 | Organizational Leadership | |
Introduction To Business Management Notes
- Introduction to Economics Lecture Notes 1. Economics Defined - Economics is the study of the allocation of SCARCE resources to meet unlimited human wants. Lecture Notes 1. Business Cycle - is the recurrent ups and downs in economic activity observed in market economies.
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Introduction To Business Management Lecture Notes Pdf
Chapter 1 -- An Overview of Financial Management • What is finance: cash flows between capital markets and firm’s operations • The goal of a firm • Forms of business organization • Intrinsic value and market price of a stock • Agency problem • Business ethics • Career opportunities in finance.